Terms of Service

These terms govern your use of upacquisition.com and the products hosted on its subdomains, including AgentOS, AI Caller, AI Messenger, and Debt CRM (together, the “Services”). By creating an account or using the Services you agree to them. If you are agreeing on behalf of an agency or company, you confirm you have authority to bind it.

Up Acquisition builds software for insurance agencies. We are a processor of the data our customers put into the Services, not the owner of it.

You are responsible for the accuracy of your account details, for keeping your credentials confidential, and for everything done under your account. Tell us promptly at tobias@nowbookedmarketing.com if you believe an account has been used without your permission.

Access to some Services is granted per product and per organization. We may suspend an account that puts the platform, a carrier relationship, or another customer at risk.

The Services place calls and send messages to people you tell us to contact. You supply those lists, and you remain the sender of record.

You are responsible for obtaining consent. Before adding anyone to a calling or messaging campaign you must have the consent that applicable law requires, including the Telephone Consumer Protection Act, state telemarketing and mini-TCPA laws, and carrier rules. You must honor federal and state Do Not Call registries and any internal suppression list.

You must keep records of how and when consent was obtained, and you must remove a contact promptly when they revoke it. We provide consent and Do Not Call fields in the platform, but keeping them accurate is your obligation.

You may not use the Services to contact people who have not consented, to send content prohibited by carriers (including unlawful, deceptive, hateful, adult, or high-risk financial content), or in any way that would breach applicable law.

These terms apply to SMS and MMS messages sent through the Services, including AI Messenger. They also apply to any message you send to us.

Program description. Up Acquisition sends account, appointment, and follow-up messages on behalf of insurance agencies that use our platform. Recipients receive messages from the agency they gave their information to, relating to a quote, an appointment, a policy, or a request they submitted.

How consent is obtained. Recipients opt in by submitting their phone number to an agency through a form, a landing page, a phone call, or another channel where the agency discloses that it will contact them by text. Consent to receive messages is never a condition of purchase. We do not buy phone lists and we do not message people who have not opted in.

Message frequency. Message frequency varies and depends on your interaction with the agency contacting you.

Cost. Message and data rates may apply. Charges come from your mobile carrier and are not set by Up Acquisition.

Opting out. Reply STOP to any message to stop receiving them. You will receive one confirmation, after which no further messages will be sent unless you opt in again. STOP, END, CANCEL, UNSUBSCRIBE, and QUIT are all honored.

Getting help. Reply HELP to any message for assistance, or email tobias@nowbookedmarketing.com.

Carriers. Mobile carriers are not liable for delayed or undelivered messages. Delivery is best effort and depends on the recipient’s carrier and handset.

Supported carriers. Messaging is supported on major United States carriers. Carrier support can change without notice.

Your privacy is covered by our Privacy Policy. Mobile opt-in data and consent are never shared with third parties or affiliates for marketing purposes.

AI Caller places outbound calls using an artificial voice on behalf of the agency that holds the contact’s consent. Calls identify the agency they are made for, and a recipient may ask to be removed at any time, which adds them to that agency’s suppression list.

Calls are restricted to lawful calling windows in the recipient’s local time zone. Where a call is recorded or transcribed, the agency is responsible for providing any notice or obtaining any consent that applicable state law requires.

Do not use the Services to break the law, infringe anyone’s rights, send malware, probe or bypass our security, resell access without permission, or interfere with anyone else’s use of the platform. Do not attempt to re-identify, scrape, or export another customer’s data.

Paid plans are billed in advance for the period stated at purchase. Fees are non-refundable except where required by law or expressly agreed in writing. Usage-based charges, including telephony and messaging costs passed through from carriers, are billed as incurred. We will give notice before a price change takes effect.

We own the Services, including the software, interfaces, and documentation. You own the data you put into them. You grant us the limited right to host and process that data in order to provide the Services, and to use aggregated, de-identified information that does not identify you or your contacts to improve them.

The Services are provided as is and as available. We do not warrant that they will be uninterrupted or error free, that AI-generated content will be accurate, or that any particular outcome, appointment, or sale will result from using them. Output produced by an AI agent should be reviewed before it is relied on.

Nothing in the Services is legal, compliance, tax, or insurance advice. You are responsible for the licensing and regulatory obligations that apply to your agency.

To the maximum extent permitted by law, neither party is liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, or data. Our total liability arising out of these terms is limited to the amount you paid us for the Services in the twelve months before the event giving rise to the claim.

You will defend and indemnify Up Acquisition against claims arising from your use of the Services in breach of these terms, from the content of messages or calls you send, and from your failure to obtain or honor the consent described above.

You may stop using the Services at any time. We may suspend or terminate access for a material breach of these terms, for non-payment, or where continued use would put the platform or a carrier relationship at risk. On termination we will make your data available for export for a reasonable period, then delete it in line with our Privacy Policy.

We may update these terms. Where a change is material we will give notice through the Services or by email before it takes effect. Continuing to use the Services after that means you accept the updated terms.

Questions about these terms can go to tobias@nowbookedmarketing.com.