Up Acquisition
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Up Acquisition

Build the agency.Own the book.

The operating system for insurance agency builders.

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We book your calendar.

We organize your company.

We save you time.

One operating system underneath. Yours.

The platform

Everything reports into AgentOS.

Not a concept. These are the screens you run the agency from: pipeline, recruiting, training, production, and comp in one system. Click the sidebar or scroll.

01Command center

Open one tab. Know everything.

Paid production, today's appointments, recruits in licensing, and open chargebacks on one board. The feed shows every appointment the AI booked and every carrier notice Debt CRM caught, as it happens.

  • Week to date numbers without asking anyone
  • Live feed from Caller, Messenger, and Debt CRM
  • Chargebacks surface before they snowball
AgentOS · Command centerLive

Paid this week

$17,450

Appts today

12

In licensing

4

Open chargebacks

$4,360

Pipeline · this week

Leads in132
Appointments41
Applications18
Issued11

Live feed

  • AI Caller booked S. Whitfield2:15pm
  • Messenger reply approved12:41pm
  • Chargeback logged · $1,24011:58am
  • R. Okafor licensed in FL9:20am
  • Attempt 3 of 6 · D. Nguyen9:02am

02Pipeline

Every deal, every stage, every owner.

Stages that match the real life of an insurance sale: lead, appointment, application, issued, paid. Drag a card and the numbers on the command center update themselves.

  • Built for policies, not generic sales ops
  • Owner and age on every card
  • Stale deals flag themselves
AgentOS · PipelineLive
New132

S. Whitfield

Term 20 · Sterling Life

JA4s

H. Grant

Whole life · Beacon

KP1h

+ 130 more

Appointment41

M. Torres

Today 2:15pm · JA

JA2h

D. Nguyen

Thu 6:00pm · TB

TB1d

+ 39 more

Application18

E. Calloway

$74/mo · Crestline

TB2d

B. Foster

$52/mo · Sterling Life

RO3d

+ 16 more

Issued11

A. Simmons

$61/mo · Beacon

JA1d

V. Marsh

$88/mo · Summit

MT4d

+ 9 more

Week 31 · all teams11 issued · $17,450 paid

03Recruiting

Build the downline like you build the book.

Candidates move from first conversation through study, exam, licensing, and contracting on the same kind of pipeline as your policies. No recruit stalls silently in a group chat.

  • Licensing steps tracked per candidate
  • Contracting status per carrier
  • Time to first sale, measured
AgentOS · RecruitingLive
CandidateStageNext stepPath
L. MeyerInterviewThu 3:00pm
J. WhitmoreStudy planWeek 2 of 4
N. CarterExam scheduledAug 12
R. OkaforLicensed · FLContracting 3 carriers
P. SandovalWritingFirst sale Jul 29
Interview → Study → Exam → Licensed → Writing4 in licensing · 23 days avg to first sale

04Comms

Every touch that is due. In one queue.

Follow-ups, appointment reminders, new-lead welcomes, recruit check-ins, and policy anniversaries surface the moment they are due, with the message already written. One tap to send, one tap to mark done. No touch ever slips.

  • Every touch type surfaced the day it is due
  • Message pre-written from your templates
  • Send, copy, skip · logged per agent
AgentOS · CommsLive

Comms

Every touch that’s due right now - follow-ups, reminders, check-ins, and anniversary reviews, ready to send.

Edit templates
7 of 7 touches due1 sent this week
Sent this weekSince 2026-07-20
ARArthur1
Search name, message
AllText4Email1
All agents
All5Follow-up1Appt reminder1New lead1Recruit check-in1Anniversary1
  • Sarah KimFollow-upTextARArthur

    Follow-up due today · Book kitchen-table appt

    Hi Sarah, Arthur here — circling back like I promised. Does tomorrow or the day after work better for a quick 10-minute chat?

    TextCopyMark sent
    Skip
  • Priya PatelAppt reminderTextMRMaria

    Appointment Fri 7:13 PM

    Hi Priya, looking forward to our appointment. Reply C to confirm or R if you need to reschedule — see you soon!

    TextCopyMark sent
    Skip
  • Dana ColeNew leadTextJOJohnny

    New contact · first touch within 5 days wins the deal

    Hey Dana, it's Johnny with Apex Financial Group. Great connecting — when's a good time this week for a quick 10-minute call?

    TextCopyMark sent
    Skip
  • David IrvinRecruit check-inTextARArthur

    19d in Interview · past the healthy window

    Hey David, Arthur here. Checking in on your next step — want to grab 15 minutes this week to keep things moving?

    TextCopyMark sent
    Skip
  • Harold NguyenAnniversaryEmailTOTobias

    Mutual of Omaha Whole Life · policy hits year 1

    Hi Harold, your policy just hit its anniversary — congratulations on another year of protection for your family. Let's schedule a quick review.

    TextCopyMark sent
    Skip

Recent touches

  • Ray WhitmanHey Ray, it's Johnny with Now Booked. Great connecting - when's a good time this week for a quick 10-minute call?SkippedJohnny · 7/22
  • David IrvinHi David, Arthur here - circling back like I promised. Does tomorrow or the day after work better for a quick chat?SentArthur · 7/22

05Training

Reps practice on AI before they burn real leads.

New agents run practice calls against an AI prospect that objects like a real one. Every roleplay is scored, every script is versioned, and you see exactly who is ready before a real lead is on the line.

  • AI roleplays graded per objection
  • Onboarding drills tracked per rep
  • Readiness visible before the first dial
AgentOS · TrainingLive

Practice call in session · N. Carter

AI prospect: “I want to think about it and talk to my wife first.

Graded live on the spouse stall. No real lead was harmed.

RepCurrent drillRoleplay avgStatus
J. WhitmoreCarrier products628 practice calls
L. MeyerScript basics7112 practice calls
N. CarterPrice objections84Ready to dial
R. OkaforLive call review88Cleared

Scripts versioned per carrier · every roleplay scored

06Production and comp

A scoreboard that agrees with itself.

Submitted, issued, and paid per agent, per team, per week, rolled up the downline with your override computed. One source of truth for the bonus run and the hard conversation.

  • Team rollups with agent detail
  • Overrides computed, not estimated
  • The number everyone argues from
AgentOS · Production and compLive
Paid production · week 31Rolled up the downline
Team North · J. Alvarez8 agents$8,420
S. Whitfield$3,120
M. Torres$2,660

+ 6 agents

Team South · T. Brooks5 agents$5,130
K. Patel$1,890
D. Nguyen$1,410

+ 3 agents

Direct writers3 agents$3,900
Agency total$17,450
Your override · 12%$2,094

07Money tree

Watch the money climb the tree.

The whole downline on one canvas. Every policy paid, every writer, every team, and the dollars flowing up to you in real time. Click a node and you drill into the deal that generated it.

  • Every writer, every team on one canvas
  • Overrides tally live as production lands
  • The visual behind the number on your check
AgentOS · Money treeLive
Money tree · week 31Live · dollars flow up in real time

You

Agency owner

$17,450

J. Alvarez

Team North · 8 agents

$8,420

T. Brooks

Team South · 5 agents

$5,130

Direct writers

3 agents

$3,900

S. Whitfield

Term 20 · Sterling

$3,120

M. Torres

App signed today

$2,660

K. Patel

IUL · Beacon

$1,890

P. Sandoval

First sale · Jul 29

$820

N. Carter

Cleared to dial

$540

Overrides computed · not estimatedYour override · $2,094

The rep experience

Ever wondered what your reps are actually doing?

This is the app in their pocket. The calendar fills itself, training grades itself, and every rep knows exactly what they are owed and how they are performing.

01 · The morning

Their day books itself.

While the rep sleeps, the AI Caller is dialing lists, handling reschedules, and sending reminders. They wake up to a full calendar with notes attached to every appointment — no lead sheets, no chasing, no guessing who they are seeing at 3:45.

22 booked this week · 0 chased

22 booked this week · 0 chased

9:41
AAgentOSS. Whitfield

Today · Thursday

  • 9:00J. CallowayBooked by AI Caller · notes attached
  • 10:15M. TorresRescheduled itself from Tuesday
  • 1:30D. NguyenFollow-up · attempt 4 queued

3 appointments · 0 chased

My dayPracticeNumbers

AI Caller · appointment set

H. Grant · Thu 3:45pm

Term life · 42 · notes attached

Booked in 47 seconds · while asleep

Rescheduled itself

M. Torres · Tue → Thu

10:15am · confirmed by text · no rep touch

Reminder sent

D. Nguyen · confirmed 1:30

Attempt 4 · zero chase required

02 · The reps

They practice before it costs you money.

An AI prospect that stalls, objects, and pushes back like a real one. Every run is graded on the spot against an 8-axis rubric, so reps sharpen up on their phone instead of on your leads.

Spouse stall · handled · 84

9:41
AAgentOSS. Whitfield

AI prospect

I want to think about it and talk to my wife first.
0:42
Spouse stall · handled84

Run it again · scored every time

My dayPracticeNumbers

Live scoring · 8-axis rubric

Run 41 · N. Carter

Roleplay avg84
Opener88
Discovery82
Urgency79
Objection handling91
Close attempt76
Active listening85
Tone & pacing83
Compliance90
Objection handling · nailed

03 · The comp

They always know what they are owed.

Submitted, issued, paid, and the next bonus tier, live in their pocket. The comp argument is settled before it ever reaches you.

$3,120 paid · next tier $4,000

9:41
AAgentOSS. Whitfield

S. Whitfield · week 31

Submitted6
Issued5
Paid$3,120
Next bonus tier$4,000

Comp is math, not a promise

My dayPracticeNumbers

S. Whitfield · paid this week

$3,120Deposited Fri · Sterling Life
Progress to bonus78%of $4,000Need$880 · 2 issued

No spreadsheet. No manager math. The rep sees the number the same second you do.

Get called by a prospect

Pick the prospect you dread. We'll have them call you.

Your phone rings in about ten seconds. Three minutes, on the house, and they will not go easy on you.

Live voice demo

Four AI prospects train your reps. Talk to one yourself.

This is the same training engine inside AgentOS. Pick a persona, allow the microphone, and see if you can handle them. Live from your browser, capped at three minutes.

DDorothy Simmons68 · The reluctant senior

Widowed, fixed income, and certain you are about to scam her.

How do I know you're not trying to scam me?

MMarcus Reyes42 · The price shopper

Construction foreman with three quotes and fifteen minutes.

I already got a quote at $387. What's your number?

JJennifer Park35 · The other-half stall

Seven months pregnant and will not decide without Mike.

I really need Mike to hear this too.

RRobert Chen55 · The scared skeptic

Just diagnosed, eight months uninsured, sure he is uninsurable.

Can I even get coverage with diabetes?

Live AI over WebRTC · calls cap at 3:00 · nothing is recorded

The hours

Your week, before and after.

The product is time. Every row below is an hour you spend running the agency by hand that AgentOS gives back.

By handOn AgentOS
Morning numbers45 minutes of screenshots and group chats60 seconds on the command center
Comp and overridesAn evening in spreadsheets, every monthComputed continuously, argued never
Onboarding a recruitWeeks of you repeating yourselfA training path with graded AI practice
Deal statusAsk the rep and hopeThe pipeline already knows
Team meeting prepAn hour pulling numbers the night beforeOpen the scoreboard
ChargebacksFound at settlement, months lateCaught within the hour, from Gmail

Questions

Asked before every demo.

What is AgentOS?

The operating system for insurance agency builders: sales pipeline, recruiting pipeline, rep training, production tracking, and comp on one board. It replaces the group chats and spreadsheets you are currently running the agency on.

Who is it built for?

Agency builders and producers scaling a downline. If you are recruiting agents, training them, and writing business at the same time, this is the system that keeps all three moving without you in every conversation.

What do my reps actually get?

Their whole day on one screen: appointments with lead context attached, their own pipeline, their production, and exactly what they are owed. No spreadsheet updates, no asking the upline what their check will be.

How does the training work?

Reps run practice calls against an AI prospect in the browser. It objects like a real lead, every roleplay is scored per objection, and managers see who is ready before a real lead is on the line. Scripts and drills are yours to control.

Where do the appointments come from?

The bonuses. AI Caller dials new leads seconds after opt-in and books straight onto rep calendars. AI Messenger drafts every text reply for one-tap approval. Both feed AgentOS, so the pipeline fills itself.

What about chargebacks?

Debt CRM is included. It scans your Gmail hourly for carrier notices, logs every chargeback to a ledger per agent, and runs the recovery workflow, so comp problems surface in an hour instead of at settlement.

Do I have to replace my current tools?

You replace the spreadsheets and the group chats. AgentOS stitches into how you already sell, and most teams are running their week on the board within days, not months.

How do we get started?

Book a demo. We walk your agency's actual flow, map AgentOS onto it, and you are live in days.

For agency owners who want their nights back

Stop being the bottleneck. Own the book you built.

You are not the trainer, the scoreboard, or the comp desk anymore. AgentOS fills the calendar, trains every rep, tracks every agent's production, and computes every override. You watch it all from one screen.

See the whole platform in one call.

A 20 minute walkthrough of AgentOS mapped to how your agency actually runs. Bring your worst month. We'll show you the hours you get back.

Apply now